Marketing Coordinator

Under the guidance of the marketing director, the marketing coordinator gains a strong grasp of current marketing tools and strategies, plays a role in the preparation of integrated digital marketing and social media campaigns, and learns to measure their performance.
The marketing coordinator works closely with the digital marketing coordinator and event marketing coordinator to successfully launch campaigns and promotions.
The marketing coordinator's primary role is getting product photos and videos of the RV inventory (must be comfortable being outdoors) on a regular basis. For promotion and advertising purposes, this media is used along with authored content on various platforms such as Wordpress, YouTube, Facebook, Instagram, Twitter, and most especially, Pete’s RV web properties.
The Pete’s RV marketing department strives to hire and educate our team members with the expectation they cultivate new ways to further improve marketing activities and results.
This position is fully onsite at our South Burlington dealership.
Responsibilities and Duties Overview:
Assist in overseeing and maintaining ongoing campaign and events schedule
Assist with digital content procurement for events and campaigns
Assist event marketing coordinator with promo material design &
procurement
Administrator of all social media platforms
Assist with on- and offsite event setup
Monitor and report regularly on keeping web content current and accurate
Assist with the deployment of all email campaigns and maintain contact lists
Interaction with event attendees during promotional activities
Learn to demonstrate marketing performance through metrics
Log daily completed tasks on time tracking software
Other tasks assigned by the marketing manager or ownership team
Requirements
Basic understanding of SEO, SEM, Social Media, Email Marketing, and engagement measurement tools such as Google Analytics. Basic graphic design, videography and photography skills a plus.
Flexible Schedule (including weekends)
Excellent Organizational Skills
Detail-oriented
Self-motivated
Competent writing and communication skills
Some travel and weekends required
Comfortable Interacting with the Public (staff, vendors, consumers, media)
Competent Business Computing (secure with Outlook, Microsoft Office, etc)
Capable of Completing Light to Moderate Physical Tasks
Seeking a career in marketing
BS degree (or working towards one) in marketing or a related field
Valid Driver's License and Reliable Personal Vehicle
Benefits
Excellent Health, Vision &
Dental Benefits
401K Retirement Plan with Company Match
Paid Holidays
Personal Time-Off
Advancement Opportunities
Relocation Possibilities
Job Types:
Full-time
(No Remote Work)
Pay:
$20.00 per hour
About our Company:
Pete’s RV Center is a family owned business that has been keeping New England, Northern New York, Mid-West families enjoying the great outdoors since 1952. As the #1 RV dealership in New England, we take great pride in all of our locations. The Pete's RV dealer group consists of dealerships in the great states of Vermont, Connecticut, Massachusetts, Pennsylvania, Indiana and Virginia. We are a growing company that values it's employees and their contributions in making us successful in today's ultra-competitive marketplace.