Marketing Automation Specialist

Job Description
As a Marketing Automation Specialist (reporting to the Marketing Automation Manager) this person will be responsible for the day-to-day management and operation of all facets of the marketing tech stack. They will effectively manage the scale and optimization of our marketing automation tools to support business development, business lead engagement and sales initiatives. The ideal candidate MUST reside in either Chicago or Boston.
Accountabilities
This Marketing Automation Specialist’s role is a highly technical and analytical one. They will contribute to the success of Press Ganey, Forsta, etc. and the products and services we support by addressing the needs and requests not only by the Demand Gen/Digital and Marketing teams, but the Sales organizations as well. This role will be responsible for the following:
Become well versed across all marketing technology platforms and understand how they run, interact and sync across Salesforce and non-marketing platforms
Own the integration, maintenance, troubleshooting and data integrity across the MarTech stack
Successfully troubleshoot and identify solutions when presented with problems
Manage MarTech requests
Set-up workflows and provide other marketing automation support
Work with Marketing Automation Manager and Web teams to maintain a strategic roadmap to prioritize and achieve annual marketing goals
Expectations
The Marketing Automation Specialist is expected to be the go-to person to execute projects and work collaboratively across to address the needs and requests of key stakeholders within the demand gen/digital team. Such responsibilities include troubleshooting platform issues, issue and retire platforms, manage CRM requests, optimize funnel flow, assist in the maintenance of marketing reports and dashboards and enable KPI analysis, perform regular data integrity/hygiene checks, adhere to GDPR regulations, identify areas for optimization, assist in list management, and may be asked to work directly with .Com partners to ensure tool integration is seamless to support marketing initiatives.