Manager, Public Relations

Job Description
Opportunity at a Glance
Adtalem Global Education is looking for a passionate and highly driven Public Relations Manager with expert media relations, strategic communications, and writing skills. The PR Manager will be a creative, outside-the-box thinker who can develop short and long-term strategies and tactics to promote thought leadership, faculty, staff, students, and alumni. The PR Manager will leverage existing media and influencer relationships and cultivate new contacts across a variety of sectors in national, niche, and local media. He/She should possess expert writing and storytelling skills and have a deep understanding of breaking news, engaging content and pitches, and social media trends. This position requires someone with extensive writing experience, developing such content as, but not limited to, messaging, pitches, media lists, press releases, contributed articles, op-eds, blog posts and more. The PR Manager will also support the team with proactive thought leadership opportunities such as blogging, social media, identifying speaking engagement/award opportunities, events, leveraging and conducting research, etc.
Responsibilities
Develop and lead public relations and communications strategies and tactics
Create engaging pitches for the media and bloggers and acquire positive media hits
Cultivate strong relationships with national, niche, and local media and bloggers/influencers
Proactively respond to reporter inquiries, ProfNets, and HAROs
Develop targeted media lists and relevant pitches for breaking news, trending news, and engaging stories and research
Draft a variety of PR and communications materials, including, but not limited to, press materials, messaging, press releases/advisories, media relations pitches, media lists, media backgrounders, contributed articles, op-eds, blog posts and more
Monitor daily news utilizing media monitoring services
Manage ongoing reporting and analysis for PR-related deliverables
Assist with day-to-day management of PR, communications, and content marketing strategies
Work collaboratively with the PR team and across departments to develop and ensure activities are aligned with the university’s strategic focus and business priorities
Performs other duties as assigned
Complies with all policies and standards