Manager, Paid Search

Job Description
Job Description:
The role of the Paid Search Manager is to be the day-to-day steward of search media for assigned brands and lead search campaign development, activation, and innovation. The Paid Search Manager is expected to apply search mastery to deliver against client goals. The Paid Search Manager will work closely with the Associate Director in the development and communication of all search strategy while owning tactical execution. In addition, the Paid Search Manager is responsible for day-to-day management of the Paid Search Analyst, including both project management to ensure timely delivery of all tasks and career development.
Role Objectives:
Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign
QA and oversee trafficking of approved plan into search platforms
Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
Responsible for Search Analyst’s management of campaign budgets, pacing and bid adjustments
Development and recommendation of optimizations and/or testing plans
Pull data and research components needed for new business pitches
Contribute to development of agency level POVs on industry happenings
Primary party responsible for customization of agency POVs for individual clients