Manager, Influencer Marketing

Job Description
The Opportunity:
The Manager, Influencer Marketing within Mattel’s Digital Engagement Group will be responsible for the day-to-day management of paid and earned influencer campaigns across Mattel’s portfolio of iconic brands, including Barbie, Hot Wheels, Fisher Price, Thomas and Friends, Mattel Games, and others. This position will oversee global strategy for their portfolio of brands and run end-to-end campaigns from campaign briefing through influencer selection and campaign execution and measurement.
What Your Impact Will Be:
Develops annual planning and strategy for Matte’s portfolio of brands - specific brands will be assigned at hiring
Manages all aspects of influencer campaign design, execution and measurement on YouTube and other social platforms in partnership with influencer team leadership
Collaborate and align with cross-functional teams to build influencer activations that meet desired marketing objectives
Partner and maintain relationships with key licensors, understanding their business and position and how it intersects with Mattel
Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs
Ensure final creative and integrations are consistent with the brand brief and meet legal standards
Compile, analyze and interpret data to optimize execution and report on campaign performance
Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)