Manager Ii, Promotional Analytics

Job Description
The Marketing Analytics and Business Insights (MABI) function supports AbbVie’s US organization. It comprises highly respected researchers, analysts, data scientists, and strategists committed to being best-in-class within the biopharmaceutical industry. We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas wherever they originate. We are intelligent, fun, quirky, and innovative – and we’d love for you to join us.
Key Responsibilities:
Provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities. This includes tracking and analyzing physician, account, and competitive data at a national and sub-national level for the Brand Marketing team.
Partner with Brand and Sales Leadership to align Marketing strategies and key priorities to marketing and sales force execution
Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication
Identify and recommend key business issues to be addressed by analytics;
recommend appropriate technique and analytical approach to meet business objectives;
integrate all availableinformation specific to the issue.
Conduct national and sub-national analysis and integrate findings with multiple stakeholders.
Supervise external analytic suppliers to ensure timely and high-quality project execution.
Demonstrate proficiency with secondary data sources and integrate therapeutic area knowledge into analytic interpretations and recommendations.
Effectively communicate results of complex analytical models and influence action to improve brand performance.
Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.G. cost, risk, business impact) and key technical criteria (e.G. reliability, validity, and predictability)
Partner with internal colleagues to elevate the use of analytic modeling methods to further optimize Sales and Marketing execution.