Manager Ii, Omnichannel Analytics

Job Description
The Manager II – Omni Channel Analytics will be a key contributor to the team responsible for omni-channel analytics supporting the growing roadmap of our internal analytic capabilities. This individual should be skilled in designing and conducting analytics to optimize an integrated customer experience across patient care model services/channels as well as the delivery of clear and actionable results across various levels in the Patient Services Organization.
Main Responsibilities:
Serve as a key leader in building measurement plans across all relevant Therapeutic areas to support omni-channel activities for Abbvie Patient Services.
Work with senior leaders in Patient Services to measure the impact of patient care model interactions across the ecosystem of healthcare stakeholders (patient, provider, office Staff, Pharmacy, PBM)
Provide analytic support around journey/engagement analytics, key performance indicators and optimization of marketing tactics across multiple therapeutic areas and brands.
Build advanced analytic models using internal/external data sources to inform marketing teams and optimize marketing tactics.
Design test-and-learn strategies for A/B and multivariate/statistical tests across digital/CRM channels and other patient care model services to identify causal impact and iteratively improve performance through key learnings.
Collaborate with internal and external partners to deliver digital analytics dashboards and other insights across US product portfolio.
Partner with Business Technology Services (BTS) and Data Strategy teams to design, build, and implement AbbVie’s digital marketing capabilities.
Partner with Media &
Customer experience teams to integrate Key Performance Indicators (KPI) across all marketing tactics.
Utilize patient and physician level data to conduct advance modeling including media lift measurement, multi-touch attribution.
Create and deliver clear and actionable measurement results to multiple teams and senior leaders in the Patient Services organization.
Collaborate with Brand Analytics and business teams to formulate strategic and tactical investment recommendations.
Execute core analysis with limited supervision directly or via vendors.