Manager, Engagement Strategy

Job Description
Strategy at Digitas is a diverse team of Creative, Social, Digital Experience Strategy experts, unified by a shared ambition to design experiences that move people. How does Digital Strategy fit in?
While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Digital Strategy team defines how patients &
HCPs engage with the brand – How it solves patient's problems and how it supports them into the future – providing a vision and guiding system for integrated and campaigns and works with Planning, Media and Tech to make it happen. To further accelerate this ambition, we are looking for an outstanding Manager, Digital Strategy – someone who advocates for a modern approach to connected experiences for brands;
who understands consumer behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys.
You will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren't linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms.
Sound like you? Read on.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
What you'll do:
Daily, your role will concentrate on guiding strategy across main accounts while delivering industry-leading service, which includes:
Partnering digital strategy leads and analytics team to uncover patient behaviors and insights that inspire bold ideas to support overall engagement.
Learn and apply deep channel knowledge to help create bespoke experiences for patients to make informed health decisions.
Become an expert in competitive analysis to help uniquely improve the digital strategy and develop white-space tactics for clients to uniquely reach patients that need help.
Building long-lasting client relationships;
provide guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that increase revenue
You'll report to the Director, Engagement Strategy.