Manager, B2b Marketing Analytics & Reporting

Job Description
Job Description
Our goal at Visa is to be the most creative and impactful data-led marketer in the world. We are on a journey to develop our data, capabilities and agency ecosystem to bring more effective and efficient business results to Visa. As part of this journey, we are building best-in-class systems, capabilities, organization and processes in support of product marketing.
As a B2B Marketing Analytics Manager within Global Insights &
Analytics, you will be responsible for Visa’s product and B2B marketing data, insights reporting, and analysis ecosystem. You will use data sourced from Visa’s internal systems, CRM systems, and from native systems of other marketing channels such as email, digital, social, search, programmatic, partners, and events.
You will contribute to insight extraction and data visualization work streams that will be shared across Visa’s marketing and product organizations at all levels and geographies globally. You will work closely with technology teams to transform business and data insight delivery and integration to a new level, improving the product marketing organization’s ability to track and optimize performance. A successful candidate will have experience evaluating B2B media campaign performance and driving actionable insights to help influence B2B marketing initiatives.
The majority of your time will be spent in assisting analytics team on driving dashboard updates and organizing task timelines, along with the opportunity to plug into campaign planning and execution life cycle. You will be working on analysis and diagnosis of product marketing performance. You will monitor trends in KPIs and performance drivers and translate those data into actionable insights and recommendations. You will work closely with the product marketing team to increase understanding of what works and what does not work in Visa’s product marketing, with a strong point of view of how strategies should evolve going forward.
Essential Functions
You will support performance reporting and marketing intelligence for the full product marketing organization.
You will bring consistency to reporting by leading rigorous data processes to aid in the automation of KPI reporting, dashboards, and other ad hoc reports.
You will focus on improving operational excellence through identification and execution of initiatives that create efficiency, improve quality, remove obstacles, or create improved processes
You will stay abreast of best practices in B2B marketing and new applications. You will advise on the ideal ways and hacks to track and measure campaign performance.
You will act as an agency point on contact to ensure seamless and timely campaign reporting
You will collect Visa internal and industry benchmarks to add context to the analysis
Gain knowledge in multi touch and single touch attribution, Customer lifetime value (CLV), Pipeline Analytics, MQL and SQL- knowledge of these methods in B2B is highly desirable
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.