Lifecycle Marketing Specialist

Job Description
Experian Insurance Services is reinventing the insurance broker model with technology, data, and human interaction. We are on a mission to make the process of finding the best home and auto insurance easy, straightforward, and transparent. We’re serious about building and using technology to save our customers money, time, and hassle, and we’re just getting started with what we will accomplish. We’re looking for people who are just as passionate about products that help make consumers’ financial lives easier as we are. We’re an international team of 200 people based in the US, Poland, and Costa Rica! We are looking for a self-starter to join the Experian Insurance team as a Lifecycle Marketing Specialist. You will own the customer lifecycle journey for insurance, helping to develop the strategy and execute across multiple channels to achieve measurable growth for the business. The ideal candidate is a curious and passionate individual with proven experience in building out customer journeys to effectively engage and acquire customers. This is an exciting opportunity to have an impact on a growing business!
Key Responsibilities
Own the lifecycle marketing strategy and execution of campaigns to increase engagement and drive conversions with Experian Insurance.
Map the customer journey across different entry points to create highly impactful campaigns, using and testing effective communication strategies relying upon on where the customer is in their lifecycle.
Partner closely with our teams across Product, CRM, content &
data teams to deploy data-driven campaigns to acquire new and engage existing customers with Experian Insurance.
Manage, adapt, &
enhance post-lead cultivate communications, including message development &
testing across the different stages of the customers lifecycle journey to drive conversions, cross-sells, and improve retention.
Maintain strong relationships with third-party vendors and effectively navigate platforms to develop &
launch complex campaigns.
Monitor daily campaign performance and health to ensure we maintain strong deliverability, reputation, and engagement metrics.