Lead Analyst, Media Attribution

Job Description
The Lead Analyst will report to a Director, Analytics.
You will be an integral part of our US-based attribution modeling capabilities. This role will be responsible for leveraging data science techniques to examine marketing activities and to estimate their business impact to our clients. These projects will include, but are not limited to, Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test &
control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. This role will be hands-on keyboard helping to build and revise code and drive innovation.
Key Responsibilities
You will coordinate and manage data collection with clients
You will develop reports and processes to manage data quality control
Drive innovation in analytics and deliver on client expectations
You will implement and develop attribution models
You will interpret and visualize model estimates and diagnostics
Drive innovation and continuous improvement