Integrated Marketing Manager, Dtc & Ecommerce

Job Description
The Opportunity:
The Integrated Marketing Manager will be responsible for developing and managing cross-discipline, cross-channel and cross-platform marketing plans to support business initiatives.
What Your Impact Will Be:
Key Responsibilities:
Establish the blueprint and approach for documenting, sharing and managing integrated marketing plans
For brand-specific DTC launches and multi-brand commercial campaigns, create and manage integrated plans in collaboration with key stakeholders within the Ecommerce team and with our internal Mattel partners, including GBT, PR, Influencer and others
Develop collaborative and supportive working relationships with internal partner teams
When applicable, guide external partner support as a component of integrated campaigns
Monitor adherence to plan timelines and support shifts / modifications as required based on business needs
Plan for and oversee commercial / retail marketing events, whether digital or IRL
Partner with Ecom Analytics to define standardized reporting for integrated campaigns
Manage the compilation, in collaboration with marketing channel owners and others, of campaign / channel / tactic results as part of campaign recaps
Key Success Goals include:
Establishment of a new process and tools for integrated multi-channel campaigns
On-time launch of managed campaigns, across all tactics
Adherence to integrated plans
Adoption by partners of new integrated campaign reporting process and documents