Head Of Marketing - Aspen Hospitality

Job Description
Summary
The Head of Marketing, Aspen Hospitality is responsible for leading the overall marketing strategy for Aspen Hospitality with a strong focus on supporting our portfolio properties in tactical marketing execution to drive revenue. The position will collaborate across multiple teams to drive brand positioning and development for The Little Nell and Limelight brands, as well as lead marketing support for business driving initiatives at the property level. This position will also oversee execution the Aspen Hospitality corporate brand, in particular working with our Human Resources team to enhance employee branding, as well as working closely with our business development team to facilitate/enhance our positioning amongst hotel investors and potential capital partners. The position will improve presence, relevance and differentiation among key audiences including current and prospective guests, travel professionals, media, investors, industry influencers, employees and future employees.
The budgeted salary range for this position is $200,000-$260,000. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.
Job Posting Deadline
Applications for this position will be accepted until June 15, 2024.
Essential Job Functions
- Lead marketing strategy for the hospitality brands and residences to increase awareness, maximize presence, drive the business and amplify relevance and differentiation in both our current and new markets
- Create and execute a comprehensive annual marketing plan;
partner with our PR, sales and content and creative teams to showcase and drive business to the company’s hotels, restaurants, clubs and experiences
- Partner with the creative, content, social PR and partnership teams to ensure a consistent execution of the brand visual identity across all channels. Includes the development of tools and playbooks to enable on-brand execution at every turn
- Inspire the corporate marketing team, property marketing leaders and all stakeholders, driving a strong team culture, strong team member engagement and instilling desire to achieve and surpass aspirational goals as a team
- Partner with the brand and digital marketing teams to execute a 360-consumer journey and partner with other disciplines to bring that journey to life across all touchpoints
- Partner with the on-property team to drive experiential programming that bring the brands' mission to life for consumers
- Establish and implement insights and data driven marketing strategies, assess and refine tactics based on KPI results in real time, and leverage the brand marketing performance results to inform specifics property marketing execution
- Develop and manage corporate and property marketing budgets, ensuring efficient allocation of resources to achieve strategic objectives
- Spearhead marketing and communications initiatives that drive demand and market penetration for existing properties and new developments
- Partner with content and creative teams to establish a robust social media strategy across all channels, influencer marketing, experiential programming, and customer education marketing
- Regularly monitor and report on the performance of marketing campaigns, making data-driven recommendations for improvement
- Identify market trends and opportunities to drive brand awareness and revenue growth
- Be the expert on global industry trends and conditions to communicate to corporate and hotel leadership with implications to hotel performance and appropriate changes in forward strategy
- With the CBO, own and lead hospitality brand identities and ensure consistency across all communication channels, campaigns and assets
- Serve as a brand stakeholder for new property consideration including developing templates for presentations, proposals, etc. and regularly update corporate development website, project-marketing materials, etc.
- Collaborate with the development team on communication, marketing and presentation materials for new properties
- Lead marketing strategy for new property brand alignment and work with brand specific marketing team on go-to-market strategy
- Partner with the digital team to manage the web presence for all brands (corporate, hotels, clubs) and collaborate with relevant teams on site strategy
- Advise executive committee on hospitality marketing and communications strategy
- Collaborate with partnership, creative and design teams across the ASC portfolio on key initiatives
- Partner with operational teams on brand moments, in-room collateral, uniforms, signage, overall design and décor, menu design, and custom scents across the hospitality brands
- Partner with the HR team to ensure brand alignment in recruitment and onboarding presentation materials and on-going education for all associates
- Continuously identify opportunities to enhance Aspen Hospitality’s marketing efforts, supporting and guiding the on-property teams