Global Demand Generation Manager

Job Description
IntelligenceBank is looking for an extraordinary growth marketing specialist with a strong focus in B2B demand generation and account-based marketing (ABM). IntelligenceBank has already proved that its brilliant platform is mission-critical for the world’s biggest marketing teams. Your job is to create and execute end-to-end campaigns that acquire more of them. In the process, you’ll be supported by a team that will help you meet and exceed target goals across paid social, paid search, comparison sites and other channels.
As part of your daily work, you’ll get to use our platform for asset management, brand collaboration and compliance.
Please note this is a Hybrid role based out of El Segundo, CA.
Responsibilities
Own pipeline generation execution from paid channels to drive new business and customer upsells
Own overall pipeline generation reporting and analysis with significant support from the marketing and RevOps teams
Deploy calculated experiments and stay abreast of evolving AI/programmatic opportunities to drive performance
Routinely recommend and execute changes to strategy, tactics, content creation and more to improve results
Own audience segmentation relating to key differentiating factors to inform consumer media and messaging
Collaborate with the team to own the user journey across various channels to reduce acquisition costs and grow pipeline
Help drive an ABM/allbound culture with orchestrated actions for marketing, sales and other stakeholders