Freelance Platform Strategist

Job Description
GENERAL SUMMARY
As a Platform Strategist, you will play a crucial role in the development and execution of digital strategies for our clients. Working closely with our UX, web development, and creative teams, you will be responsible for identifying opportunities for growth, developing strategic plans, and ensuring seamless integration for platform enhancements across multiple scrum teams. The ideal candidate will be able to both articulate high-level strategic principles and develop detailed product + platform roadmaps to achieve these objectives. It is necessary for the candidate to have a strong understanding of digital marketing, web development, and UX/UI principles, and be able to effectively communicate and collaborate with cross-functional teams.
RESPONSIBILITIES
Platform Strategy:
lead the creation of effective, unique, and brand-specific approaches to owned digital platforms and products through hands-on work as well as team mentorship, guidance, and facilitation. Specific responsibilities will include, but are not limited to:
Collaborate with UX, web development, and creative teams to develop and execute digital strategies that drive growth and enhance user experience for our clients.
Creating optimization and enhancement road maps for client websites, apps, social and other owned properties that incorporate knowledge of user needs and behaviors, best practices and respect the underlying technology and service capabilities of the architecture.
Organizing and leading collaboration sessions among different agency and client disciplines, including client marketing and in-house technology, web analysts, UX, media, technology and creative.
Providing proactive and ongoing recommendations to further key digital product strategies, and for prioritization of platform backlogs considering completed work and its impact on the customer/user experience.
Monitor and analyze the performance of digital platforms (and specific products/tools), providing actionable insights and recommendations for improvement.
Identifying user + behavioral insights from diverse data sources and translating those insights into changes in platform-based experiences;
communicating the opportunity of addressing these CX needs to varying audiences (clients, technology teams, creative teams, etc.), and aligning the solution to platform goals and objectives.
Initiate and contribute to primary and secondary research to inform and support strategic recommendations
New Business:
Help run new business pitches in support of the CCX discipline, including development of pitch presentations and case studies.
Communication:
Be the strategic lead on assigned projects, ensuring that strategy is adhered to throughout creative ideation, development, and production. Identify and proactively resolve issues as appropriate with agency counterparts.
DAY-TO-DAY
Own and lead projects on the business they work on
Contribute to platform roadmaps, author digital product strategies, and own strategic POV for backlog prioritization
Conduct ongoing research and analysis of client's digital landscape, target audience, and competitors to identify opportunities for growth and optimization
Work closely with web development and UX teams to ensure seamless integration of digital strategies across products
Define key digital channel roles, objectives and KPIs on campaigns and for owned properties
Develop cohesive owned property strategies and product roadmaps (creative as well as assignment briefs)
Develop strategic recommendations for digital platforms, including website, mobile applications, and social channels
Effectively communicate and present strategic recommendations to clients and internal teams.
Champion creative work from a strategic perspective
Help make creative work better
Stay up-to-date with industry trends, emerging technologies, and best practices in digital strategy, web development, and UX/UI design.
Contribute to areas of cross-department thinking
Assist in the development of proposals and pitch materials for new business opportunities.
EXPERIENCE:
5-7/+ years of Digital Strategy, Platform Strategy, UX or related advertising experience
SKILLS
Experience developing product/platform roadmaps to guide creative/UX/technical development for mature web properties
Ability to proactively identify needed product/platform enhancements from independent analysis
Familiarity with product/platform backlogs and their maintenance in an Agile development process
Able to identify and communicate the role of specific enhancements in furthering a strategic goal
High ability to synthesize research learnings to paint the full picture
High ability to develop insights and stories from qualitative and quantitative data
Fluency with web &
social analytics
High familiarity with personalization and A/B testing processes and procedures from a strategy perspective, including segmentation, test design and content strategy
Exceptional written communication and presentation skills
Ability to simplify complex ideas for team members and clients of all levels
Manage complex, interrelated projects that span multiple areas or departments and manage workflow.
A great presenter on one’s feet and on paper, capable of inspiring creative team members and clients.
Charismatic and confident creative thinker who can develop strong, distinctive points of view
Capable of effectively and proactively collaborating with variety of agency and client stakeholders
Able to incorporate feedback quickly and effectively into presentations.
Plan, facilitate and create reports on client collaboration sessions
Possess the demeanor and desire to build strong relationships with creative teams and other discipline leads, including and especially Account, Media, UX and Data Strategy
EDUCATION:
Degree from an accredited university or college is strongly preferred.