Director, Strategic Customer Marketing

Job Description
The Position
We are seeking an experienced Customer Advocacy / Customer Marketing Director with a passion for customer storytelling and the ability to work effectively with senior executives.
You will partner across the business to deliver branded experiences and customer engagement campaigns to tell the stories of the immense value our most strategic customers are getting with ServiceNow’s AI capabilities.
The ideal candidate will have the ability to manage C-level relationships and work directly with our most strategic accounts and the office of the CEO.
What you get to do in this role:
Tell impactful stories:
Uncover and create powerful, impactful stories which show our customers’ journey of transformation, thoughtfully highlight the relevant capabilities and tools that make it possible, and bring to life the people who did it.
Deliver world class content:
Lead the creation of high-quality video, case studies, slides and other assets which set a new bar for ServiceNow customer marketing.
Manage Strategic Relationships:
Build and keep deep strategic relationships with our most important and high-profile customers, ensuring their needs are met and their voices are heard within our organization.
Coordinate Multi-Touchpoint Engagement:
Develop and execute engagement plans that include brand campaigns, high-quality video content, and customer signage, ensuring consistency and alignment with our overall brand strategy.
Collaborate with Brand and PR Teams:
Partner with internal teams such as Brand and PR to create and implement strategies that enhance our brand's visibility and reputation through customer stories and partnerships.
Manage C-Level Relationships:
Engage directly with C-level executives from our strategic accounts, understanding their business aims and ensuring their strategic alignment with our company's goals.
Office of the CEO Coordination:
Collaborate with the office of the CEO to ensure strategic customer relationships are nurtured and used for broader company initiatives.
Track and Report on Strategic Initiatives:
Monitor the success of strategic initiatives and provide regular updates to senior leadership, highlighting key achievements and areas for improvement.
Ensure Exceptional Customer Experiences:
Ensure that all customer interactions are of the highest quality, providing an exceptional experience that strengthens our relationships and brand loyalty.