Director, Market Access Strategy & Marketing

Job Description
Deciphera is seeking a dynamic Director of Market Access Strategy and Marketing with experience in oncology and, ideally, rare disease at a critical growth period in its pursuit to expand from a one-product to two-product commercial organization. This is a rare opportunity to join a close-knit team supporting a proven oncology therapeutic while preparing the marketplace for a launch brand in rare disease and other pipeline assets.
The Director will lead the effort to maximize access to Deciphera’s QINLOCK® and as well as the planned launch of Deciphera’s second commercial product vimseltinib, an orally administered, potent and highly-selective switch-control kinase inhibitor of CSF1R currently in development for the treatment for tenosynovial giant cell tumor (TGCT). The Director will create brand value propositions and implement high impact communication resources for the benefit of patients, providers, channel partners, payers and other formulary decision makers. The Director will develop and manage launch plans, collaborate to generate evidence of value, and create market insights. The Director will manage the agency of record and collaborate with others on the Market Access Team, the brand teams, Commercial Insights &
Operations, HEOR, FieldSales, New Product Planning, Finance, Legal, and Accounting.
This position will report to the VP, Market Access US and work out of our Waltham, MA office. Deciphera embraces a flexible workplace that accommodates a mix of in-office and home office work. You will work out of our Waltham, Massachusetts office on a regular basis and Deciphera may expect a minimum number of in-office days. Specific days spent in the office should be determined in conjunction with your manager.
What You’ll Do:
Access Marketing
Lead development of access messages to communicate a compelling, high-impact product story to payers and other formulary decision-makers
Develop disease and branded marketing materials (pre- and post- FDA approval) for the Field Access Team to improve customer engagement and to maximize patient access
Collaborate with Director of Patient Access and Reimbursement to create personal and non-personal digital and print materials for patients and providers that communicate Deciphera Access Point offerings and channel options
Align with Brand Teams to ensure market access initiatives support broader brand objectives
Partner with members of the market access team responsible for field access, trade, and patient services to develop, implement and measure initiatives that support the overall goals of the portfolio
Develop access messages and training materials for the field sales team that support coverage pull-through
Manage the agency of record, ensuring the deliverables are within scope, budget, and compliance guidelines
Provide content expertise to Commercial Training and Development to raise the capabilities of internal stakeholders around access issues and opportunities
Co-develop with CI&
O market research instruments that reveal insights about the access and channel ecosystem that inform strategies and tactics
Partner with the Deciphera legal team to ensure all communications and programs are compliant with applicable laws and regulations
Access Strategy
Develop, communicate, and implement access strategies that seamlessly link together pricing, health economic/value platform and distribution model
Partner with the Field Access team to ensure the brands’ value proposition is clearly understood and resonates with payers, channel partners and other stakeholders in the supply chain
Apply understanding of government and private insurer reimbursement policies and guidelines to ensure access strategies and tactics are viable and innovative in the eyes of payers
Partner with medical affairs to shape NCCN guideline strategy
Inform access strategy through an understanding of the business models for commercial and government (Medicare/Medicaid) payers, provider networks, IDNs, and VA/DoD
Patient Services
Partner with the Director of Patient Access and Reimbursement, to ensure patient needs are understood and affordability programs are aligned with access strategies
Collaborate with Director of Patient Access and Reimbursement to deliver creative and user-friendly print and digital patient service materials by agency of record
Contribute to rigorously analyzing patient services data to make data-driven decisions
General
Collaborate with the Head of the Field Access Team to determine how to maximize the benefits of memberships to and sponsorships of national advocacy organizations and payer professional organizations
Build effective working relationships with key outside advisors in partnership with Medical Affairs and patient organizations in partnership with the Head of Patient Advocacy
Represent the Market Access team in the planning and execution of Commercial Team Meetings