Director, Account Planning

Job Description
The Digitas Health Account Planning team uncovers creative customer insights, and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and reports to the SVP/Head of Planning.
You have at least 8 years experience applying creative customer insight in a marketing, creative agency or professional services firm, thinking, and energy. Most importantly, we are excited by candidates with enthusiasm for pushing the frontier of how marketing can evolve to meet the needs of an ever more powerful consumer.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
You will be the customer insight “lead” for designated Digitas Health LifeBrands clients, with 3 primary responsibilities:
Use customer insight to help the team come up with great creative marketing ideas
Identify high impact opportunities for developing creative customer insight
Create approaches for coming up with customer insight
Additional responsibilities for this position include:
Determine where and how in-depth insight about the consumer’s attitude and behavior can help make our clients’ marketing more successful and where the opportunities are
Identify important customer insights from existing client/Digitas Health LifeBrands data and translating them into relevant marketing program possible effects
Apply innovative research and “listening” methodologies to create relevant, creative customer insights
Partner with the latest primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insight and marketing program application value
Improve the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
Apply the Digitas Health LifeBrands Active Branding approach to marketing program development, and inspiring your teams to embrace a “pull” approach to marketing
Lead team brainstorms that produce creative insight and maximize team contributions
Build productive collaboration and promote successful teamwork
Create demand for account planning’s contributions by demonstrating its impact
Manage 2 mid-level planners