Digital Ppc Specialist

We are seeking a talented Digital PPC Specialist to join our dynamic team. As a Digital PPC Specialist at LegalMatch you will be responsible for managing and optimizing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with our marketing team to understand the objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.
This will be an in-office role in Las Vegas, NV.
Responsibilities include:
Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
Conducting keyword research and optimizing ad copy to improve campaign performance
Monitoring and analyzing campaign data to identify areas for optimization and improvement
Implementing conversion tracking and utilizing data to make data-driven decisions
Collaborating with the marketing team to align PPC campaigns with overall marketing objectives
Staying up-to-date with industry trends and best practices in PPC advertising
Requirements
To be successful in this role, you will need:
Prior experience as a PPC Specialist or similar role
Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
Proficiency in managing and optimizing PPC campaigns
Ability to conduct keyword research and optimize ad copy
Analytical mindset and ability to interpret campaign data to drive results
Excellent communication and collaboration skills
Google Ads certification is a plus
Bachelor’s degree in Marketing, Advertising, or a related field.