Digital Marketing Specialist

Samsung SDS America is looking for Digital Marketing Specialist to join our team. This role involves planning and executing digital marketing campaigns, including email marketing, search ads, and social media paid ads, to enhance brand and products awareness, engagement, and conversions. Responsibilities also include managing SEO optimization, media relationships for content syndication, and staying updated on digital marketing trends. The ideal candidate will possess creativity, strong analytical skills, excellent organization, attention to detail, and the ability to collaborate effectively within a team.
This role is based in our regional headquarters in Ridgefield Park, NJ. We work on hybrid schedule:
3 days in the office, 2 days from home subject to change based on company needs. This role may require up to 10% business travelling to trade shows and corporate events.
Samsung SDS is the digital arm of the Samsung group and a global provider of cloud and digital transformation innovations. Samsung SDS delivers enterprise-grade solutions and services in cloud, secure mobility, analytics / AI, digital marketing and digital workspace. We enable our customers in government, financial services, healthcare, and other industries to drive business in a hyper-connected economy helping them to increase productivity, safeguard assets, and make smarter decisions.
Responsibilities
Marketing Campaign Management:
· Plan, execute, and optimize digital marketing campaigns across various channels including email marketing, LinkedIn Campaigns, PPC, SEO, and content marketing.
· Create, manage, and analyze email marketing campaigns to nurture leads and retain customers, using Eloqua and related platforms as needed.
· Plan and implement search ads and social media paid digital ads.
· Drive SEO and support CMS management to optimize the website and landing pages.
SEO and SEM:
· Conduct SEO technical audits and optimize on-page, off-page, local, content, and mobile SEO.
· Implement and manage comprehensive SEO strategies.
· Conduct keyword research, competitive analysis, and site audits.
· Monitor and report on SEO performance and make data-driven adjustments.
Content Syndication and Media Relations:
· Identify and build relationships with suitable B2B tech media outlets.
· Develop alliances for content syndication to drive website traffic and conversions.
· Create and manage content syndication campaigns to enhance brand visibility.
Analytics and Reporting
· Utilize Google Analytics to track and analyze website traffic and campaign performance.
· Generate and present periodic reports on digital campaign performance and KPIs.
· Use data insights to optimize campaigns and improve ROI.
Digital Market Research:

· Stay updated with the latest digital marketing trends, tools, and best practices, and share insights with the team.
Requirements
Bachelor’s degree in Marketing, Communications, or a related field.
Minimum of 6 years of experience in digital marketing, with a focus on B2B technology companies.
Proven experience in managing email marketing campaigns, search ads, and social media paid ads.
Experience in the B2B technology sector with a strong understanding of industry trends and dynamics.
Familiarity with relevant software or tools related to Email Marketing Automation platforms, Google Suite, content creation, internal communications, and marketing.
Strong analytical and time management skills.
Creative thinking and strong attention to detail.
Excellent written and oral communication skills.
Project management skills related to coordinating various tasks and timelines.
Strong knowledge and hands-on experience with SEO services, including on-page, off-page, local, content, and mobile SEO.
Experience in creating and managing alliances with media for content syndication.
Strong understanding of SEO, PPC, social media, content marketing, and email marketing.
Proficiency in digital marketing tools and platforms (e.G., Google Analytics, Google Ads, LinkedIn Ads Manager, email marketing software).
Hands-on experience and proficiency with marketing automation platforms such as Eloqua.
Experience with graphic design tools from the Adobe Creative Suite.
Familiarity with HTML/CSS and website content management systems.
Business traveling up to ~20%
Work from the office on a hybrid schedule according to company policy
Must be authorized to work for any employer in the U.S.
Preferred qualifications:
Certifications in Google Analytics, PPC, SEO, and other relevant digital marketing certifications are a plus.
Certifications related to marketing or communications are a plus.
Knowledge of supply chain and procurement space is a plus
Benefits
Samsung SDSA offers a comprehensive suite of programs to support our employees:
Top-notch medical, dental, vision and prescription coverage
Wellness program
Parental leave
401K match and savings plan
Flexible spending accounts
Life insurance
Paid Holidays
Paid Time off
Additional benefits
Samsung SDS America, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, status as a protected veteran, marital status, genetic information, medical condition, or any other characteristic protected by law.
We are committed to providing reasonable accommodations to participate in the job application or interview process for candidates with disabilities. If you need assistance and/or a reasonable accommodation, please send your request to this.