Digital Marketing Manager

Job Description
The primary responsibility for the Digital Marketing Project Manager is to create, implement, execute, all social and digital initiatives originating from the Marketing department for Charisma House authors and products. This role will involve a high level of detail and must possess strong organizational skills and find new and effective ways to streamline processes and improve systems. The digital marketing project manager should be a self-starter, and highly creative, as they lead our efforts to develop a myriad of digital assets which include web/microsites, among many other graphics and digital content.
Key areas of focus will include:
Social media marketing
Online marketing
Mobile Marketing
Email Marketing
Content marketing
Database development
Web and microsite development
Specific Responsibilities:
Support and execute management of book databases and all associated metadata
Assist marketing operations manager with organic social media platforms
Play a central role in planning and executing direct to consumer (D2C) digital marketing strategies through (url removed)
Work closely with key leaders from marketing and sales, to grow direct to consumer (D2C) revenue
Articulate ROI to management – as it pertains to all digital marketing efforts
Consistently research and provide recommendations to better improve results
Develop digital marketing strategies for our marketing plans
Oversee execution of all web, email and social media campaigns
Execute the purchases through social media and all other web/digital/mobile platforms, as reflected in each respective marketing plan
Provide leadership to help develop web design strategy including branding and the creation of new website templates
Lead the team to execute digital assets such as micro-site, website and newsletter designs and ensure proactive systems are in place to meet deadlines
Identify trends and insights that will aid in the performance or optimization of digital campaigns
Brainstorm new and creative audience development and engagement strategies across digital or social platforms
Collaborate with external agencies and/or internal partners
Oversee marketing and web analytics, status reports, and dashboard communication strategies
Contribute to social media engagement via posts, memes, etc.
Work closely with VP of marketing and marketing operations manager to ensure department's effectiveness.
Evaluate emerging technologies and provide thought leadership and perspective adoption where appropriate
Demonstrate the on-going ability to interact and cooperate with all company employees.
Agree with Charisma Media’s Vision Statement, beliefs and values