Digital Marketing Manager

Who We Are
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
How You Will Make an Impact
Frida is looking for a Digital Marketing Manager to join our digital marketing team based in Miami, FL. Reporting to the Sr. Director of Digital, the selected candidate will help in growing the quick, ever-evolving digital agenda at Frida. They will play a key role in building and developing best-in-class digital activations across a variety of platforms, including Lifecycle Marketing (CRM), Registry, and more, that will help drive both sales and consumer buzz for the brand.
The ideal candidate will be experienced in a results-driven organization with a passion for digital and various marketing channels while acting as a thought partner and cross-team collaborator in a fast-paced environment. This individual will play a key role in the development, roll-out and management of an optimized CRM strategy across a portfolio of brands. The ideal candidate will be versatile with strong analytical skills that can be applied to optimizing the strategies across paid, owned and earned platforms/activities. This role will work closely with cross-functional teams to push along our key priorities across all digital marketing channels while providing forward-thinking ideas to build and maintain a strong brand presence and open up new sales opportunities.Responsibilities to include:
Manage campaign reporting and analytics across a variety of key digital marketing levers, including CRM, Registry and more, with the goal to discover insights to help optimize results across our portfolio of brands.
Partner with cross functional teams, including but not limited to IT, Brand Marketing, Digital Media, to ensure that reporting capabilities are stood up in the related marketing channels, functioning properly, and reporting needs are met.
Act as a project leader to ensure that all key milestones and phases are on-track and completed during the optimization of our CRM program.
Own and manage the CRM calendar across our portfolio of brands, as well as partner with the creative marketing team to proactively communicate asset needs that support overall execution across all CRM platforms.
This individual will be responsible for cross collaborating with our brand and marketing teams on the brief for all CRM campaigns, including the proofing and approving of all messages before their deployments. Additionally, partner with Sales Planning to ensure proper inventory, sales assumptions are in place tied to key initiatives and trends.
Develop and execute robust A/B testing plans for the improvement of CRM KPIs including deliverability, open rates, click rates, conversion rates, opt-out rates, and revenue across our DTC and retailer partners.
Partner in reshaping our approach to DTC, including monitoring best-in-class practices and trends to ensure an optimized approach.
Measure digital KPIs, monitor Google Analytics and/or other monitoring tools.
Conduct email marketing and SMS campaigns using customer engagement platforms.
Other duties as assigned
What You Will Need
Bachelor’s Degree in Business, Marketing, or related field
3-5+ years’ experience in an analytical field
Experience managing a CRM program
Extremely proficient in Microsoft Excel, PowerPoint.
Prior experience working with analytical reporting suites like Google Analytics, PowerBI or Tableau
An excellent communicator, who is excited about sharing actionable findings and insights
Comfortable working with incomplete datasets / uncertainty with a think-outside-the-box mindset
Team player who enjoys working and learning across departments
Analytical thinker with the ability to leverage insights to inform future activity
Self starter and ability to work in a fast paced environment
Who You Will Work With
Frida is an organization that values collaboration and community. As the Digital Marketing Manager, you will work closely with Marketing, Brand Management, Finance, and Sales Teams.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
Robust health benefits including:
Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA &
HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
Flexible paid pregnancy and parental leave
Weekly wellness programming including manicures &
pedicures, massages, and carwashes
Dog friendly office - feel free to bring your best buddy with you to work!
Learning &
development opportunities for professional and personal growth
Company-wide events &
outings- we know how tothrow a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
Exclusive employee product discounts
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Benefits
Why You Will Love Working at Frida
Robust health benefits including:
Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA &
HSA
401k matching up to 4% with immediate vesting