Digital Lab Interactive Visual Aid (Iva) Specialist

Job Description
The Digital Lab Interactive Visual Aid (IVA) Specialist is part of the Digital Lab Channel Expansion team and will be responsible for creating and routing Veeva CLM (Closed Loop Marketing) aka IVA (interactive Visual Aide) content for HCP Marketing teams across the enterprise, assisting with onboarding, training, and coordinating a portfolio of work across the enterprise.
Responsibilities include:
Assist in onboarding, training, and creating an environment to support the creation of a high-performing team of IVA specialists who are responsible for iterative IVA creation, management, and oversight of brand IVAs, including confirming requirements with brand marketing, creating IVAs, routing through the material review process for approval, sharing project plans, and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution of IVAs.
Learn the business for their respective therapeutic areas/brands.
Work effectively with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
Proactively manage workload and continuously look for ways to improve brand IVAs to meet brands' objectives and goals by reviewing performance, identifying optimization opportunities, and communicating them to the marketing team.
Develop and maintain project documents, timelines, proofing checklists, and status reports. Possess minute-by-minute knowledge of all work in progress and identify risks and ways to mitigate issues.
Partner with cross-functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute IVAs.
Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, more year over year.
Ensure high-quality, on-time, and error-free implementation, testing, and QA of IVAs within the IVA creation platform. Employ standard quality control processes and procedures throughout the entire setup process to ensure accuracy and completeness.
Support Issue Management from identification through resolution and ensure corrective/preventative action is implemented for IVA builds, rendering, and campaign tracking.
Input and participate in maintaining the IVA product playbook, enhancing our ways of working over time to reduce timelines and handoffs further to increase speed to market. Support all teams creating IVAs, internal and external, in following the playbook, which covers capturing/documenting requirements, IVA workflow process, and ensuring we maintain high 1st pass rates and socialize across the organization,
Collaborate with various internal/external leaders to define, execute, and optimize IVA creation and processes. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, DL Media, Marketing Analytics &
Business Insights, and Creative and Digital Agencies.
Keep abreast of IVA industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide thought leadership, recaps, and how industry advancements can be applied to AbbVie.
Prepares well-organized, clear, and concise communications and sets clear expectations. Conducts quarterly business reviews and audits with leadership.
Key AbbVie Leadership Competencies:
Positive “all for one” approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Learns fast, grasps the “essence,” and can change course quickly where indicated.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and open to suggestions.
Embraces the ideas of others, nurtures innovation, and manages innovation to reality.