Digital Engagement Specialist - Full Time

At Lifetimes Living Inc. we pride ourselves on fostering a collaborative and inclusive work environment where creativity and passion thrive. As we continue to grow, we are seeking a talented Digital Engagement Specialist to join our team and drive our digital presence to new heights.
We are seeking a highly motivated and creative Digital Engagement Specialist to join our team. As a Digital Engagement Specialist you will play a pivotal role in shaping our online presence, brand visibility, and customer engagement. The ideal candidate will have a strong understanding of digital marketing strategies, social media platforms, and content creation.
This role is a hybrid position involving tasks carried out at various Retirement Communities, Support Office, and Personal Home Office
Develop and execute a comprehensive digital marketing strategy aligned with business goals
Build and define the digital playbook for the organization - inclusive of web and social media
Enhance brand awareness, increase online presence, and foster community engagement
Leveraging digital channels to connect with our audience and drive meaningful engagement
Continuously monitor and analyze key performance metrics to assess the success of digital presence, make data-driven recommendations for improvement and create new approaches to be presented to senior leadership team
Develop and implement digital engagement strategies across various platforms, including social media, email marketing, and other online channels.
Create and curate compelling content to engage our target audience and build a strong online community.
Collaborate with cross-functional teams to ensure consistency in brand messaging and alignment with overall marketing objectives.
Stay updated on industry trends, emerging technologies, and best practices to enhance digital engagement efforts.
Design and develop a diverse array of marketing materials
Create roadmap of digital experience and implement
Any and all other tasks as assigned
Qualifications:
The qualifications needed to join our family are as follows:
Degree or Diploma in Marketing or related field
Experience as a Digital Engagement Specialist or similar role
CRM expertise is a must
Sherpa/Aline specific experience is considered an asset
Experience in the Retirement Living Sector considered an asset
Strong analytical skills and data-driven thinking
3+ years of experience in roles involving analysis of quantitative and qualitative data in digital marketing, preferably within the Senior Living or Healthcare Industry
Strong understanding of digital marketing principles, social media platforms, and content creation
Excellent written and verbal communication skills
Excellent organizational skills and attention to detail
Proficiency in social media management tools, analytics platforms, and content creation tools
Creative mindset with the ability to think outside the box and develop innovative engagement strategies
Candidates must possess an Ontario Driver’s License and the ability to travel within Ontario
What do we offer you?
Competitive compensation package based on experience
Employee perks
Support for personal and professional growth
Positive and collaborative work environment
We look forward to speaking with you and Making Every Moment Matter™. Although we appreciate all applicants' interest, only those selected for further consideration will be contacted.
We are committed to inclusion, diversity, and equity in the workplace, and we welcome applications from all persons. Our organization takes the accessibility needs of employees and candidates with disabilities into account during the position summary review process. Employees and candidates are required to notify their Director/Manager/Supervisor or Hiring Manager if they have any accessibility needs, and the organization will work with the employee to address them.