Digital Campaign Manager

Job Description
Summary
The Digital Campaign Manager at Aspen One is a versatile expert in cross-channel digital campaigns, adept at managing and coordinating every aspect of digital strategy implementation across e-commerce and paid media channels. This role encompasses budgeting, creative development, briefing, execution, and more, ensuring impactful digital experiences on the Shopify platform or other content management systems. By leveraging insights and collaborating with internal teams, the Digital Campaign Manager will optimize customer journeys, drive online conversion rates, coordinate seasonal updates, and efficiently handle customer inquiries.
The budgeted salary range for this position is $68,410 - $91,863. Actual pay will be dependent on budget and experience;
all our salaried roles are eligible for bonus.
This position will include a hybrid work schedule and may be based out of our Aspen, CO office or our Denver, CO office. This role will not be open to fully remote or out of state employees.
Job Posting Deadline
Applications for this position will be accepted until July 1, 2024.
Essential Job Functions
Manage and coordinate all aspects of digital campaign implementation across e-commerce and paid media channels, ensuring seamless execution and optimization for maximum impact.
Develop and manage budgets for cross-channel digital campaigns, ensuring cost-effective allocation of resources.
Create detailed creative briefs and oversee the execution of digital campaigns, ensuring alignment with brand guidelines and objectives.
Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement.
Leverage insights to innovate and refine digital strategies, ensuring impactful digital experiences on Shopify platform.
Coordinate seasonal changes across digital platforms for products.
Manage customer inquiries efficiently on the Shopify platform.
Collaborate with internal teams, including creative and brand teams, to ensure cohesive and effective paid media assets.
Work closely with the Digital Marketing Director and Sr. Ecommerce Manager on paid media planning and coordination.
Optimize ecommerce operations to enhance user experience and sales performance.
Monitor and analyze digital performance metrics to inform strategy adjustments and improvements.
Stay current with industry trends and emerging digital marketing technologies to ensure Aspen One remains competitive.
Ensure alignment of digital strategies with overarching business objectives and goals.
Manage and optimize paid media campaigns to maximize ROI.
Maintain and update product listings and content on ecommerce platforms.
Other duties as assigned.