Digital Acquisition Copywriter

Job Description
We are looking for an experienced, motivated Digital Acquisition Copywriter to join our growing team! This high-impact role is responsible for creating original direct response copy that will help us uncover new insights about our core audiences.
To succeed, you MUST:
Have exceptional writing skills and be able to distill complex information into logical and digestible terms.
Be passionate about connecting with the end user to compel action—in other words, you fully grasp the art of the written word and the power it has to influence a person’s decisions!
Be collaborative, results-driven, a stickler for details, and 100% committed to getting better every day.
This is not only a rare opportunity to learn from and work with our highly respected Performance Marketing Creative Team, but also a chance to drive real business value. If this sounds exciting, let’s chat!
What you'll do:
Produce clear, engaging copy for digital direct response creative across multiple channels, including paid social, display, native, search, email, advertorials, etc. Present your work to stakeholders and be able to explain the intention behind each of your concept and copy choices.
Develop detailed storyboards for various types of short-form video;
effectively be able to convey the story and compel action.
Collaborate with Performance Creative team members, channel partners, and BU stakeholders for full alignment and clarity before starting any work.
Independently manage your projects from start to finish, keeping all stakeholders up to date on status at each milestone.
Dive deep into each of the channels we advertise in to understand distinct user mindsets, marketing complexities, best practices, and copy requirements to develop effective, channel-specific creative.
Ensure all copy you write is error-free, maintains a consistent voice (adheres to brand guidelines), and is compliant with all regulatory and legal requirements.
Stay on top of creative acquisition trends across the digital and competitive landscape, identifying opportunities to test;
share learnings and best practices with the team to inspire creative ideas.
Proactively engage in creative performance conversations;
contribute new ideas for testing (themes, concepts, etc.) and find creative solutions to identified issues.
Gain a deep understanding of unique channel dynamics and challenges;
unlock creative opportunities to drive performance and meet ROI goals.
Streamline and/or build out processes wherever possible to improve team efficiencies.
Build a deep knowledge of our brand(s) and products.
Work within an agile and iterative cycle of hypothesize, test, and learn to uncover new insights about our audiences.