Copywriter

Job Description
We are seeking a Copywriter who is an expert in developing and implementing effective digital content and understanding content’s critical role in the digital customer experience ecosystem. The copywriter will provide customers with educational and conversion-focused content that supports the overall customer journey, enabling them to make informed decisions related to long-term care. The copywriter will be experienced using data-driven strategies to develop and enhance content strategy that serves APFM’s business goals. Success in this role will lead to increased conversions and traffic from online channels that result in driving revenue and contribute to APFM’s financial targets.
Who you are:
You are passionate, outcome-oriented and eager to join a growing team. You don't mind rolling up your sleeves and doing what it takes. In fact, you can’t remember the last time your sleeves were down. You have a proven history of writing and publishing content that drove meaningful business impact, yet were flexible enough to incorporate meaningful feedback into your work. You’re fluent in the performance metrics that guide the success of content and welcome the opportunity to implement a data-driven content strategy.
What you will do:
Develop high-quality content pieces that target ideal customer segments and drive conversion
Provide content revision/creation recommendations that help the business achieve strategic revenue goals that is based on competitive assessments, audience segmentation, SEO data, and site metrics.
Work with Content SEO teams to identify areas for customer acquisition and develop engaging content to convert users.
Ideate content topics with other departments to increase traffic and enhance user engagement.
Identify and prioritize opportunities for improvement in conversions along the customer journey.
Identify and document the content needs of key audiences, across all stages of the customer journey, in the form of content-actionable personas and journeys.
Meet content goals and performance metrics with a view to ongoing content optimization.
Champion customer experiences at all touchpoints using internal funnel metrics data.
Work with editorial calendar to align site releases with product launches, promotions, and more.