Content Writer

Infinite Laundry, a leading digital marketing and advertising agency located in Coral Springs, FL, is looking for a content writer who understands web writing, SEO best practices, and brand/service centered storytelling. They will craft various content types — including website copy, blog posts, ad copy, emails, video scripts, and product descriptions — that address our clients target audiences and promote our brand. They will research industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency. Ideal candidates will be creative, strategic, detail-oriented, strong writers/editors, and able to meet deadlines ranging from a few weeks to “ASAP”.
Objectives of this role
● Produce quality writing that connects with target audiences, boosts engagement, increases profitable SEO traffic and enhances brand awareness
● Promote our client’s unique services and vision through clear, compelling content
● Generate compelling content, ad copy and blogs that prompt the audience to stop and act
● Increase website traffic by following SEO best practices
● Complete writing assignments within project specifications and deadlines
● Assist our departments in marketing our client’s products and services through blog posts, print media, ad copy, email, and more
Responsibilities
● Write content that promotes our clients products and services
● Conduct in-depth research and convey findings with accuracy
● Revise and edit content before publication
● Stay current on SEO, marketing and general commercial laundry industry trends to ensure that content is accurate and authoritative
● Work with and report to our SEO Manager to build content calendars and assist in the various tasks required by the SEO department
● Collaborate with team members to ensure alignment and consistency in branding, style, and messaging for our clients across departments
Skills and qualifications
● Exceptional written communication skills
● Impeccable use of grammar, punctuation, and spelling
● Strong attention to detail
● Ability to meet tight deadlines
● Creative and strategic-thinking skills
● Proficiency in web-based research and SEO content writing best practices
Preferred qualifications
● Proven experience as a content writer or copywriter
● Ability to collaborate with other writers and receive and give feedback
● Compelling writing style, voice, and tone
● Experience using WordPress
● Positive attitude and a willingness to learn
● Portfolio of relevant writing samples