Content Marketer

About Us:
At CADDi, we're revitalizing American manufacturing by unlocking the potential of historical drawings and supply chain data. Our product, CADDi Drawer, empowers customers to break the cycle of reinventing the wheel, transforming individual tribal knowledge into valuable company assets. Equipping our clients with Drawer, we're paving the way for a more efficient and innovative manufacturing future.
Job Description:
CADDi is seeking an experienced Content Marketer with SaaS experience and exposure to the manufacturing industry to join our dynamic Marketing team. This position will play a critical role in developing and executing content strategies to engage our target audience, drive traffic, and generate leads. Leveraging their deep understanding of the manufacturing industry vertical, they will create compelling and informative content that educates, inspires, and converts prospects into loyal customers.
Key Responsibilities:
Content Strategy:
Develop and execute comprehensive content strategies aligned with business objectives, target audience personas, and the buyer's journey.
Content Creation:
Produce high-quality and engaging content including blog posts, whitepapers, case studies, eBooks, infographics, videos, webinars, and more, with a focus on SAAS applications in the manufacturing sector.
Industry Expertise:
Utilize their knowledge of the manufacturing industry, including trends, challenges, and best practices, to create relevant and insightful content that resonates with the targeted audience.
SEO Optimization:
Optimize content for search engines to improve organic visibility, increase website traffic, and enhance lead generation efforts.
Content Distribution:
Develop and implement multi-channel distribution strategies to maximize the reach and impact of content, including social media, email marketing, guest blogging, influencer outreach, and content syndication.
Lead Generation:
Collaborate with the demand generation team to create content assets that drive lead acquisition, nurturing, and conversion throughout the sales funnel.
Performance Analysis:
Monitor and analyze content performance metrics, including engagement, conversion rates, and ROI, to evaluate effectiveness and inform future content strategy and optimization efforts.
Content Collaboration:
Content Collaboration:
Collaborate cross-functionally with product marketing, sales, customer success, and other teams to align content efforts with overall business objectives and ensure consistency in messaging and branding.
Ideal Candidate:
3-5 years experience in content marketing, working for a vertical SaaS company, or another B2B solution within the manufacturing industries. OR direct experience working in engineering &
procurement for a majormanufacturer.
Deep understanding of work processes or trends within the manufacturing sector.
Proven track record of creating and executing successful content marketing campaigns that drive measurable results.
Excellent writing, editing, and storytelling skills, with the ability to simplify complex concepts and engage diverse audiences.
Strong analytical skills and proficiency in using data-driven insights to optimize content performance and inform strategy.
Experience with content management systems, SEO tools, and analytics platforms.
Creative thinker with a passion for innovation and a relentless pursuit of excellence.
Ability to thrive in a fast-paced, collaborative environment and manage multiple
Why join us:
As the content marketer of our fast-growing startup, you will have a significant impact on our company's success and growth trajectory. If you are a strategic thinker with a passion for content marketing, deep knowledge of the manufacturing industry, and a desire to drive measurable results, we invite you to join our team and contribute to our mission of revolutionizing the manufacturing landscape through innovative technology solutions. Apply now to embark on an exciting journey with us!
How to Apply:
Interested candidates should submit their resume, along with a cover letter outlining their relevant experience and vision for CADDi.
CADDi is an equal opportunity employer and values diversity in our workforce.
Benefits
Health Insurance
401k
Stock Options
Parental Leave
Annual Leave
Referral Bonuses
Commuter Benefits