Consumer Marketing Technology Manager

Job Description
is hiring for a Consumer Marketing Technology Manager to contribute to our Consumer Marketing team in LaVergne, TN just outside Nashville.
As a critical member of Ingram’s Consumer Marketing division, the Consumer Marketing Technology Manager will support the Consumer Marketing business’ email and data operations through marketing automation platforms including Salesforce’s Marketing Cloud, and where relevant, Interaction Studio. Working within an entrepreneurial team, the Technology Manager will execute digital marketing and personalization campaigns for the Consumer Marketing business to meet business goals for growth and audience engagement. This person will oversee the day-to-day operations of marketing technology including creating HTML and template-based emails, deploying audiences to activation channels, creating journeys, and analyzing results. The Technology Manager will manage audience segmentation and activation strategies across email, advertising and web channels.
Do you have experience working with publishers? Have a passion for helping publishers be successful?
At Ingram, our publisher-facing business offers more than just traditional wholesale services. It offers fully integrated and relevant solutions for client publishers.Comprised of book printing, digital book, distribution, publishing sales and marketing services, this part of Ingram’s business helps publishers discover more ways to sell content in markets across the globe. Based in the Nashville area, New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the business.
The world is reading, and it is our goal to connect as many people to the content they want in the simplest ways. If you share that passion, enjoy working in a fast-paced environment and want to contribute to a strategic part of the business that is evolving and expanding, we can’t wait to meet you!
Required Qualifications:
Bachelor’s degree in Marketing or related field
4 years of experience in marketing operations, data, or systems integrations to include 1 year of experience directly managing email marketing automation
Key Responsibilities:
Manages and executes deployment of email communications to Ingram’s consumer audiences using Salesforce Marketing Cloud
Leads the strategy and creation of marketing automation journeys across Ingram’s consumer marketing
Partners with brand managers to manage the email marketing calendar and ensure email communications are set up, proofed and completed accurately and on schedule
Supports the execution of the data segmentation strategy, ensuring data is recording in relevant systems accurately and segments are built to meet the needs of the consumers and the business
Monitors analytics and best practices to create engaging emails that convert, using A/B or multivariate testing when appropriate
Monitors sender reputation through email analytics and sender reputation software products to ensure list quality and deliverability
Acts as subject matter expert, advising the team and key stakeholders on best practices;
guides the team to leverage its marketing technology stack to streamline automations and deliver results.
This list is not exhaustive