Competitive Intelligence Marketing Manager, Customer Workflows

Job Description
As a member of our Customer Workflows Product and Solutions Marketing team, you will have a major impact on our future success by providing competitive research, analysis, and differentiated positioning and messaging, covering all Customer Workflows products. In this role, you will have an opportunity to influence revenue growth for one of the company’s most strategic product lines with support from sales, product management, product marketing, and the executive team.
What you get to do in this role:
Conduct primary and secondary competitive research for the Customer Workflows (CWF) product line (Customer Service Management, Field Service Management, Sales and Order Management), including industry-specific derivative products.
Maintain a current view of the CWF competitive landscape.
Process and analyze competitive research into meaningful content with actionable insights.
Craft compelling competitive content for our Sales, Marketing, Product and Executive Teams.
Seek out new ways to deliver impactful competitive content to our field and partner teams.
Craft responses to key market events, such as notable analyst reports, and competitors’ product or acquisition announcements.
Deliver sales enablement training sessions as the Customer Service Management, Field Service Management, and Sales and Order Management competitive expert.