Commercial Unit Marketing Lead
job description
Job Description
At Syngenta, we are working tocreatethe mostcollaborativeandtrustedteam in agriculture that providesleadingseeds and crop protection innovations to enhance the prosperity of farmers. Tosupportthis opportunity, Syngenta’s Commercial team is currently seeking a Commercial Unit (CU) Marketing Lead in Roseville, CA.
Accountabilities:
Accountable for delivering businessresultsbyleadingthe development of thecustomermarketing campaigns within the Western Commercial Unit inalignmentwith ourCustomerCampaignservicemodel.
Lead Commercial Unit Sales andSharePerformance through campaign tactic development through district sales travel andcustomercalls.
Lead the development of Commercial Unit campaigns and works with Crop &
Product Marketing, Program Specialists, Sales, and KAM todevelopstrategies and tactics at the grower and channel level.
Provides direction to the District sales teams,customersand program specialists in the development of marketing programs and tactics.
Maximizein season sales, price monitoring andshareprojections while delivering Commercial Unit monthly forecasts for assigned products.
Driveimplementation with Commercial Unit sales reps andcustomers;
and monitoring of programs and tactics for the assigned geography.
Act as the key liaison betweenfrontlinesalesforceand marketing to ensure effectivecustomercampaignexecution.
MotivatesCustomerCampaign Team for assigned segments and develops salesgrowthobjectivesthat lead to budgetbuildground up view.