Category Advisor

Job Description
The Opportunity:
As a Category Advisor for the Dolls category, you will lead a two-person team devoted to assisting the Walmart Dolls buyer in improving Omni merchandising strategy and execution via your insights development, industry perspective, and data-led storytelling skills. This job requires the ability to understand and leverage data to provide expert insights into shopper decisions, the business acumen to align recommended tactics within Walmart’s strategies, and the vision to build a recommended merchandising strategy that drives long-term Category gains. Externally, you will work to execute your Walmart buyer’s vision and centrally manage your Walmart buyer’s strategies and tactics with Walmart analysts, modular planners, replenishment teams, and vendors critical to Category success. Internally at Mattel you will manage, coach and develop an associate category advisor, lead category reviews and competitive tracking to inform recommendations to your Walmart buyer, lead projects requiring coordination with other Walmart teams, and actively manage Mattel office interactions and data access to preserve complete confidentiality.
What Your Impact Will Be:
Retail:
design and recommend product mix, and placement strategies that maximize performance and profitability for WalmartSupervise your Walmart buyer’s listing strategies and quality of execution across all Doll category modular (planogram) configurations
Proactively analyze and provide recommendations on vendor-controlled factors to optimize Shopper Navigation Tree and Purchase Occasions
Regularly leverage Mattel and Walmart data and research to recommend ways to optimize segmented store traits (store groups)
Co-develop robust dot com merchandising strategy that creatively improves shopper experience and conversion for the category
Organizational Intelligence:
design interactive reports that elevate the Walmart merchant team’s visibility into critical category trendsEnhance reporting utilizing dashboards and data storytelling to improve comprehension and reduce time required to unearth insights
Evaluate space to sales performance, competitive insights, industry and retail best practices, and highlight gaps and growth opportunities
Strategize with your Walmart buyer to augment Modular Walk-Throughs with data-led insights that help align stakeholders’ investment
Leadership:
lead your Dolls Category Advisor team with passion and accountability, focusing on category growth via achieving Walmart modular and site excellenceEffectively develop relationships with and engage Walmart merchant team members for high performing, goal-achieving results
Successfully build relationships and partnerships to support key objectives, goals and outcomes for the Walmart business