Campaign Manager, Search

Publicis media - City Of Chicago
new offer (26/06/2024)

job description

Job Description
The Campaign Manager, Search is responsible for leading the day to day management of clients’ paid search campaigns, implementing search strategy and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.
Responsible for the planning &
execution of paid search campaigns from start to finish, including the development, management, optimization, and reporting of paid search campaigns
Conduct keyword research and forecasts to contribute to strategy and annual planning
Develop strong working relationships with internal agency counterparts to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Ensure client deliverables and recommendations are accurate, sound, and viable
Effectively monitor and manage keyword strategies, ad copy builds, campaign budgets, pacing, and bid adjustments
Provide excellent communication and recommendations to clients such as clear, concise, and meaningful insights in performance recaps
Command data analysis of key Search metrics (e.G. CPC, CTR, SOV, ROAS, etc.) to identify, recommend, and implement changes for increasing the performance of client Search programs
Manage budgeting, forecasting, billing, and invoicing in Prisma

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Campaign Manager, Search

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