Brand Strategy Lead

Job Description
Syngenta believes every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, the North America Vegetable Seeds team is currently seeking a Brand Marketing Lead.
What You Will Be Doing:
Responsible for developing distinct brand marketing strategies, encompassing tailored customer experience, brand identity, and voice.
Works closely with creative, content, and digital teams to develop brand materials in line with the associated brand and channel strategies.
Works with Customer Insights Lead to conduct market research to understand customers’ brand perception, Customer Experience (CX) opportunities associated with each brand.
Guardian of brand identities and voice, ensures positive brand-aligned customer experience and a distinct brand experience and perception with growers.
Accountable for ongoing management of each brand's documentation and brand books in Trinity DAM system. Within each brand, ensures documentation of any product brand guidelines.
Leads territory and brand marketing teams to adapt branding to resonate with local culture, while keeping the brand true to targeted customer segment, brand guidelines, and brand differentiation principles.