Brand Strategist

About Murmur
We’re a branding, packaging, and website agency that specializes in the healthy lifestyle and food-and-beverage industries. We're obsessed with helping our clients grow. And we're committed to supporting our employees, community, and planet. We are a certified B-Corp. Currently, we are working hybrid with flexibility to choose your own schedule. There will be some required in-person meetings and workshops, so applicants must be based in or near Portland, OR.
Inclusion
At Murmur we believe that creativity thrives on diversity. We aim to encourage and empower employees, clients, and partners of all backgrounds including, but not limited to, race, color, ancestry, religion, sexual orientation, gender identity, age, citizenship, disability, or veteran status. We encourage applicants who are Black, Asian, Latinx, Native American, Pacific Islander, and all other nationalities and races to apply. We encourage members of the LGBTQ+ community to apply. We are a safe place and our goal is to make the world safer along our journey. We are against hate and bigotry in all its forms. Black Lives Matter.
Role Description
The Brand Strategist reports directly to the Strategy Director. The Brand Strategist’s job is to work with clients, lead workshops, and develop informed insights, generate strategic solutions, and articulate branding guidance in a variety of contexts.
Typical Activities:
Research and analyze competitor brands, industry, and marketing trends and use this research to provide insights and recommendations to clients
Present strategy work or lead group activities/workshops with clients
Write brand strategy guidelines, voice and tone style guides, naming presentations, mission statements, and more.
Plan and lead brand strategy, brand positioning, naming/tagline, and voice/tone workshops and presentations for clients
Collaborate with the design team to help translate strategic guidance to design concepts
Generate and refine brand and product names, taglines, and messaging
Develop messaging strategies for effective retail packaging
Vet naming and tagline lists by researching potential industry conflicts using Google and the USPTO database
Requirements
3-5 years experience working in a related strategy or branding role
Curiosity, strategic thinking, and creativity
Excellent communication and presentation skills (the ability to lead groups and present ideas)
Strong research and analysis skills
A strong understanding of branding and brand execution with a particular interest in the following industries:
food and beverage, nonprofits, startups, B2B, and architecture
Strong writing skills and the ability to produce work in a variety of styles and contexts
A flexible mindset and willingness to adapt your ideas to the needs of clients and the applied values approach of Murmur's strategy department
Self-sufficiency and responsibility in managing your time and projects effectively
The resilience to perform under pressure and deliver high-quality work when there are tight deadlines
Benefits
3 weeks PTO (plus holidays)
Additional unpaid time off available
Medical and dental and vision (Murmur covers 100% for employee 25% for family)
FSA
401k 1% employer contribution
100k Life insurance
Long term Disability
Charitable Matching
1 day VTO