Associate Media Buyer

Job Description
For past 28 years, PlowShare Group has built transformative media strategies and activations that drive results for our clients and impact society for good. At PlowShare, the role of media goes beyond the standard practice of measuring and achieving campaign and client goals. Our mission in media will be to deliver those results and use them as a force in rebuilding trust between our core institutions, whether in government or public service, and the people that they serve. We will do that by developing and fostering a functional and transparent media organization dedicated to that same mission of service that will deliver the right messages to the people that benefit most from them.
Reporting to the Media Supervisor, PlowShare’s Associate Media Buyer will be responsible for helping the planning and implementation of site and non-programmatic platform direct media campaigns. This individual will work closely with our integrated client teams and is responsible for supporting the day-to-day management and optimization of direct media campaigns including direct oversight of YouTube initiatives and tactical multicultural initiatives. This role will help facilitate any direct vendor media including management of ad server accounts, trafficking, tagging, and creative related to these buys. This person will also work alongside internal media teams to ensure alignment with emerging vendors and content that might be applicable for future campaigns and share marketplace knowledge with clients.
Core Responsibilities
Activate, update, and manage Direct Media Campaigns including any non-biddable digital media, integrated marketing programs, and custom programs
Act at primary buyer and liaison for all YouTube media buys directly with Google or through other 3rd party vendors
Work within Publicis Groupe to ensure best industry buying rates and negotiation of individual programs
Maintain oversight of PlowShare ad server accounts and traffic sheets
Identify opportunities or insights for ongoing optimization of budget pacing, creative, targeting and more to maximize program performance
Perform optimizations based on insights from Direct Media campaigns and other channel campaign data
Pull data from multiple systems to create client reports (i.E., PowerPoint and Excel) under guidance from VP, Director of Media Operations
Assist in compiling campaign spend estimates/forecasts
Contribute to account and client strategy development
Perform QAs on all ads for New Campaigns and ongoing checks to ensure optimal program performance
Oversee the reconciliation of monthly invoices