Associate Manager, Location Based Entertainment

Job Description
The Opportunity:
Joining the Location Based Entertainment team, as part of Franchise Management, in an Associate Manager role for the global team. Based in the Los Angeles office, reporting into Manager, Location Based Entertainment.
Working with Mattel brands and supporting the management of the Location Based Entertainment business. The Associate Manager, Location Based Entertainment, is responsible for introducing Mattel brands to licensees, researching potential new partnerships, managing the contracting of existing business, implementing the licensee onboarding process, project-development of existing and new projects (including managing the creative, merchandise and marketing planning with relevant departments) and leading the account management of partners across the portfolio.
LBE has proven to be a key factor in increasing consumer engagement with our brands. This position creates those experiences as well as implementing research and strategy, working with external partners and internal departments to grow the Live Events business and support other lines of business.
What Your Impact Will Be:
Responsibilities include but are not limited to:

Create memorable consumer experiences that tie into overall brand strategies, and increase our consumer’s engagement with our brands, whilst also generating revenue and merchandise opportunities.
Taking ownership of the account management and development of certain Live Entertainment licensees and attractions.
Evaluate operational performance to identify and manage potential improvements/upgrades along with venue/location/tour routes.
Ensure licensees maintain operational excellence on Mattel projects.
Work with existing partners on marketing and creating additional revenue generating opportunities, (including third party spend;
photography, food &
bev, merchandise).
Drive business development for experiences and attractions across certain categories within Location Based Entertainment team’s scope, including building the pipeline.
Contract management includes creating pitch materials, processing new deals and maintaining relationships with Licensees, Legal and LRM teams.
Work with Mattel teams in the various locations to coordinate efforts and deliver attractions for priority brands in priority markets.
Maintain a thorough knowledge of priority Mattel Brands (style guides, content, priorities etc.) and the LBE strategy.
Supporting the manager with day-to-day admin;
data analysis, budget management and project tracking.