Associate Manager Digital Merchandising

Job Description
The Opportunity
Mattel’s direct to consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.
The Digital Merchandising team is responsible for creating a consumer-first experience to drive sales and engagement. You will collaborate with brand teams and e-commerce leaders to build a compelling catalogue of product and devise effective selling strategies. You will manage the consumer journey and shopping experience for key brands on Mattel’s DTC (Direct-to-Consumer) channel and partner with cross-functional teams across the organization to facilitate product launches and execution.
What Your Impact Will Be:
Develop and maintain product catalogue with global brand partners to deliver on DTC sales goal, corporate growth strategy, and brand expansion / presence.
Develop and maintain full year calendar in accordance with the DTC business strategy inclusive of product launches and content activations
Partner with brand team across the Mattel family of IPs to assist in the development of the business strategy in support of both e-commerce and brand initiatives
Partner with marketing team to develop a compelling e-commerce offer and experience to drive customer conversion and repurchase
Partner with creative team to develop assets and copy in accordance with business strategy and brand guidelines
Partner with project manager to facilitate planning and execution of all e-commerce projects, inclusive of product launches and content activations
Partner with data team for reporting on a per product, campaign, brand, and monthly basis, translating data into actionable insights
With the planning team, set appropriate production quotas, sales expectations and deliver product to financial requirements.
Leverage analytics to drive improvements for the product catalogue, brand portfolio, and e-commerce experience