Associate Director, Product Marketing

Job Description
Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR(phone number removed), CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
The Associate Director of Product Marketing will be responsible for the go-to-market (GTM) strategy and execution for one or more of PMX's lines of business. This role will be a strategic partner to senior leadership, working directly with business, Strategy, Sales, and Product leaders to launch and grow PMX products and services.
The ideal candidate will be able to clearly create and articulate the value proposition of highly technical offerings for both internal educational and external marketing purposes. In this capacity, the Associate Director of Product Marketing will help define product strategy, develop compelling value propositions across offerings, co-create thought leadership, and own customer engagement and education in order to grow product adoption and revenue.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Core Responsibilities
The Associate Director of Product Marketing will partner with Leadership, Strategy, Product, and Sales to:
Lead the creation of product marketing collateral for each supported product including product positioning, competitive landscape evaluation, market trends analyses, thought leadership, and customer segmentation
Design compelling marketing materials to visually convey complex stories to explain complex topics in PowerPoint, infographics, email and one sheets.
Create the cross-functional GTM strategy and process for each supported line of business, including coordination and ownership of internal education, sales enablement, demand generation, and project management of associated activities
Proactively identify needs for ongoing product marketing initiatives for new and current PMX products and services, working with cross-functional partners to meet key product adoption goals and continuously improve product-market fit
Design and execute the process to proactively incorporate customer and sales feedback on product marketing collateral and positioning to continuously improve both advocacy for and adoption of products
Cultivate deep expertise about our industry, customers, offerings, and the competitive landscape