Associate Director, Planning

Job Description
What You’ll Do:

The Associate Director, Planning oversees a media planning team and manages cross-media strategy and planning campaigns. The Associate Director owns planning activities for complex or large spend campaigns, and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities.
The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.
Responsibilities:
Strategize with internal directors and client to develop innovative, well-targeted marketing solutions
Interface with clients and partner agencies to build strategic communication plans for targeted audiences
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
Assume accountability and ownership of campaign planning for assigned client accounts
Embrace and encourage a culture based on teamwork, collaboration, and support
Develop best practices for improving communication and collaboration within the team and the group
Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Collaborate and foster relationships with key partners including clients, internal teams, and leadership
Lead strategic planning initiatives including deckwriting, budget and channel allocation, and audience development
Serve as escalation point for teams to help troubleshootissues
Support development of strategic approach and experience design by delivering channel ideas and providing the link toreality of historical performance and in-market opportunities
Responsible for management and development of Associates, Senior Associates, and Supervisors