Associate Director, Paid Social

Job Description
POSITION PURPOSE
The Associate Media Director, Social is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.
RESPONSIBILITIES
Develop the overarching social media strategies for specific clients
Oversee strategic execution, optimization and billing for designated team
Build, maintain and grow client relationships and client business
Service multiple brands across the Beauty &
Retail industry
Work across Facebook, TikTok, Pinterest, Instagram, Snapchat, Reddit and other emerging social media platforms to oversee the design, build and management of campaigns
Gauge team objectives, challenges and needs by performing regular assessment
Maintain a comprehensive understanding of client’s social media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, performance, current workflows, and client billings)
Apply solid understanding of audience profiling techniques, social media consumption habits and competitive analysis. Seek innovation solutions and craft social POV’s
Work across internal channels (Strategy, Investment, Analytics teams) on plans
Work with external partners, vendors and integrated advertising team
Opportunity to participate in new business pitches across verticals
Work in alignment with Vice President to ensure growth standards are met and operating margins are maintained
Identify resources to allow for both meeting the client’s current needs but also invest for growth
Develop, implement and maintain training programs to ensure proper employee education and new hire onboarding