Associate Director, Marketing, Patient Engagement, Rare Disease - Friedreich'S Ataxia

Job Description
About This Role
The Associate Director, Marketing, Patient Engagement, Rare Disease - Friedreich's ataxia(FA) positionwill be a critical role and visible leader within the North American Organization leading the overall Patient/Consumer strategies to find and activate patients, drive educational efforts and messaging for patients and families, and maximize appropriate patient adherence for the FA community.
This position will focus on overall Patient Engagement strategies and initiatives but also requires the ability to collaborate and contribute to projects that focus on supporting the intersection between HCP, site of care team, patients and families, and key advocacy organizations.
What You’ll Do
Strategic/Brand Planning:
Lead, develop, and execute consumer strategic plan and drive continued growth in the FA community. Lead development of integrated marketing plan for patients partnering closely with key stakeholders in media, advanced analytics, and omnichannel
Campaign Development and Messaging:
Translate deep patient/consumer insights into actionable and differentiated campaign and messages to find, activate, educate, and support FA patients and community.
Consumer Marketing Expertise:
Serve as an internal center of excellence on consumer/patient marketing, and partner extensively with various internal functions (Patient Advocacy, Patient Services, Corporate Affairs, US Market Access, Global Brand Team) to ensure that the patient remains at the center our efforts
Digital/Omni-channel/Social Media Expertise:
FA is Rare Disease with a strong online community in social media and other platforms. This position will require expertise in these digital channels and a demonstrated ability to innovate and navigate execution within complex multidisciplinary teams
Leading on Innovation:
Identify and incorporate innovative patient engagement strategies, programs and tactics that leverage advancements in technology, media, and communications
Collaborate with multiple functional groups across the organization, including but not limited to Field, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs
Who You Are
You have a strong personal drive and proven record in fast-paced environment with demonstrated ability to problem solve and drive innovation. You love to innovate across all areas of patient engagement and experience strategies, programs, and tactics that leverage advancements in technology, media, and communications.