Associate Director, Marketing Oncology

Job Description
*We have two positions open at this level*
Serve as the subject matter expert for the Brand Team to optimize new product launches. Lead strategic planning and development of key marketing pillars such as brand story, positioning, segmentation, creative development, and messaging. Spearhead all marketing initiatives from strategic development to full tactical roll-out including appropriate approval process. The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables in partnership with internal and external stakeholders to achieve financial objectives. Develop and maintain strong working relationships with cross-functional partners to drive business results in a compelling, effective, and timely way. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients in the solid tumors space.
Key responsibilities include:
Responsible for developing and managing designated marketing activities for a launch brand in the US oncology organization.
Work in a team-based environment assisting in the development of strategies and leading implementation of tactics to maximize sales, market share and profitability for new indications and/or molecules.
Lead, inspire and develop a team of Marketing Managers to becomes a high-performance brand team.
Lead development and execution of multiple marketing projects in a timely manner.
Operate quickly and decisively in a fast-paced, matrixed, and demanding launch environment.
Responsible for working closely with medical affairs, market access, market research, sales, and HEOR to ensure execution of one vision for the brand commercially
Direct reporting relationship to the Director, US Oncology, Marketing &
New Brand Launch
Strategy
Actively engage in the development of the launch strategy including gap analysis, market research plan and strategic brand plan.
Understand trends in the oncology marketplace using patient and data driven strategic insights to apply on an on-going basis to the marketing plan.
Partner with cross-functional teams to develop product positioning and branding.
Tactical Management &
Execution
Lead or support the development of the strategic business plan and the organization and synthesis of the tactical plan, including appropriate representation of all stakeholders.
Manage strategy and project development of tactics that drive consideration of preferred use of AbbVie oncology products within approved indications.
Evaluate the effectiveness of strategies and tactics through measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Work with internal and external cross-functional groups (Legal, Regulatory, Medical, Project Management, Sales Training, Consumer Marketing, Market Analytics and Business Insights) and external (Ad Agency, Digital Agency) to insure integration and consistency of professional business strategies and regulatory compliance of promotional materials.
Master and be responsible for all core marketing responsibilities and business processes.
Financial Management
Manages P&
L responsibilities for brand related to preparation of and management of annual brand budget.