Associate Director, Market Access Insights - Oncology

Abbvie - Mettawa
new offer (02/05/2024)

job description

Job Description
The Marketing Analytics and Business Insights (MABI) function supports AbbVie’s US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as a strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative – and we’d love for you to join us.
The Market Access Insights (MAI) organization within MABI plays an instrumental role in shaping market access strategies for all of AbbVie’s U.S. brands. As a people leader of this team, you will lead the planning and delivery of standard and ad-hoc analytics to identify/ quantify payer opportunities and threats and make specific recommendations on the development of market access strategies and tactics. You will also lead and develop a team of analytical talent, develop analytical capabilities, enable organizational learning and outreach to matrix partners, and ensure alignment of analytical insights with the broader commercial goals of each brand. The role requires strong data analytics capabilities as well as subject matter expertise within the overall U.S. market access environment, specifically an in depth understanding of value, pricing and reimbursement dynamics. The role provides insights that directly impact patient and physician access to AbbVie brands through its influence on the development of pricing, contracting and other access strategies.
Major Responsibilities:
Lead standard / ad-hoc analytics across 3-4 brands within Oncology focused on providing insights that influence market access strategy through data analytics, customer insights and business knowledge. Co-develop with U.S. Market Access commercial leaders, innovative Pricing and Contracting strategies to achieve optimal payer formulary access that maximize net sales for assigned brands. Identify through claims analysis, market dynamics that shape brand demand and build models to portray risks, opportunities, and sensitivities. Demonstrate strong understanding of the U.S. healthcare landscape and key AbbVie therapeutic areas to identify and proactively address opportunities and threats. Build collaborative relationships with internal U.S. Market Access Sales and Marketing stakeholders. Align insights to Payer research and Brand insight partners, that when integrated with HCP and Consumer insights, positively impacts brand decision making.
Key areas of functional scope include:
Leading the delivery of brand specific market access analytical insights in response to specific market access issues/ trends. Understanding the impact of utilization management, tiering and medical policy impact on overall demand, line of therapy and co-pay support. Conducting investigative analytics to validate and/ or quantify market phenomenon related to competitive or customer tactics. Identifying through quantitative methods, value drivers that guide clinical data development and value positioning.
Demonstrating a strong understanding of syndicated and AbbVie proprietary data, data science and modeling techniques and the ability to synthesize insights into compelling narratives. Being highly proficient at supplier and stakeholder management, leading external analytics to deliver compelling learnings, and formulating analytical strategies appropriate for the issue at hand.
Leading insights and analytics for understanding and recommending the development of any Specialty Pharmacy, Health Plan and PBM strategies across payer channels through research, analytics, and advanced modelling techniques, communicating narratives that describe the opportunity and risks and informing financial projections based on pricing and contracting strategies.
Responsible for leading the communication of market access insights to leadership requiring a broad range of market access expertise as these brands commonly experience differing market access challenges.
Managing up to 3 direct reports, including talent recruiting and development as well as oversight of external vendor support.
Advising cross-functional partners on key data/analytics infrastructure enhancements to enable superior analytical capabilities.

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Associate Director, Market Access Insights - Oncology

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