Associate Director, International Marketing, Neuroscience

Job Description
Reporting into the Parkinson’s Global Brand Team Lead (GBTL), the Associate Director will take responsibility for leading the development of global brand strategy for a Parkinson’s asset currently launching around the world, as well as implementing tactical activities to meet overarching brand goals. The Associate Director will lead the cross-functional co-ordination of goals, detailed planning of project milestones, and co-ordination of stakeholders to attain the desired outcomes. The Associate Director will also play a leading role in building out strategy and tactics for patient activation and play a leading role in Omni-channel ACE activation.
Responsibilities:
- Finance and Insights:
Management of annual franchise budget
- In-line Brand Development and execution (inline asset) key markets:
Lead/co-lead the Global Brand Team to develop brand strategy and tactical plan
- In-line Brand Development and execution key markets:
Ensure foundational tactics (e.G. key message platform, core materials) developed and approved for country adoption
- In-line Brand Development and execution (inline asset) key markets:
Lead the brand council for co-creation activities
- Lead patient activation efforts and Omni-channel ACE transformation