Associate Director, International & Marketing Commercial Operations, Specialty

Job Description
Reporting to the Virology Brand Team Lead, the Associate Director will take responsibility for developing the brand strategy &
implementing tactical activities to meet overarching HCV brand goals. The Associate Director will lead the cross-functional coordination of goals, detailed planning of project milestones, and coordination of stakeholders to attain the desired outcomes.
Responsibilities
Develop brand strategy.
Continuously analyze market dynamics and performance to make recommendations for solidifying and growing franchise market position.
Deliver tactical plan.
Ensure foundational tactics (e.G. key message platform, core materials) developed and approved for country adoption.
Lead the brand council for co-creation activities with affiliates.
Communicate clearly and concisely.
Ensure strategy &
tactics buy-in by affiliates.
Build strong &
trustful relationships with external customers.
Ensure competitive intelligence &
gather insights from internal &
external customers.
Management of annual franchise budget.
Make trade-off &
prioritize.
Uphold HCVimage internally.