Associate Director, Hcp Campaign Operations

Job Description
The Associate Director, Campaign Operations is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team designing, building, executing and optimizing Healthcare Professional (HCP) 1:
1 marketing programs across AbbVie brands.
Lead high performing team of campaign operations specialists who are responsible for day-to-day management and oversight of brand CRM engagements including developing project plans, create status reports, conduct weekly status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution of brand programs.
Must have expert level understanding of managing multi-channel marketing campaign processes;
channels including field, emails, web, social, direct mail and paid media.
Develop and lead annual planning process with brands, internal cross functional teams, and their respective cross agency partners. Maintain quarterly check-ins with teams to track actual campaign activity and manage resources accordingly.
Create, own, and maintain the campaign operations playbook, enhancing our ways of working overtime to further reduce timelines and handoffs to increase speed to market. Ensure all teams executing campaigns, internal and external, are following the playbook which covers capturing/documenting requirements, campaign workflow process, and ensuring we maintain high deliverability rates and socialize across the organization
Create data governance structure to ensure consistent metadata capture across brands in partnership with Analytics and Business Technology Solutions
Lead and resolve any issues or concerns, the team has with cross functional and agency partners
Manage, coach, and develop team to:
Learn the business for their respective therapeutic areas/brands
Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.
Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata and verify data elements needed to execute campaigns.
Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
Ensures team delivers:
On-schedule executions to planned requirements, identifying risks and mitigation strategies to resolve any issues that may arise during campaign set up.
Cross agency coordination across all phases of campaign execution to ensure their respective timelines are understood and incorporated into the master campaign plan
Accurate and detailed campaign requirements documentation
Quarterly campaign audits and campaign performance SLAs