Associate, Digital & Programmatic Strategy

Iprospect - City Of Chicago
new offer (27/06/2024)

job description

Job Description
The Associate role will report into the Associate Director and will be part of the Digital &
Programmatic Strategy Team, a center of excellence within the Digital &
Programmatic practice. This team works collectively to provide a cohesive vision across strategy, operations, innovation, and partnerships for Digital &
Programmatic, and has apulse on the media landscape to support the digital business forward through strategic outputs. The Associate role will support include supporting dentsu's main projects and delivering on dentsu's value prop, establishing best practices, partner RFIs and evaluation, and communicating outputs out to the wider Digital &
Programmatic group.
Key Accountabilities:
Stay on top of current media industry news and use knowledge to help create expertise pieces and POVs
Support in the development and improvement of best practices to ensure excellent media execution and stewardship
Support in the development of project timelines, and coordinate inputs from appropriate parties to ensure deadlines are met
Participate in meetings with partners and understands partner portfolio offerings
Issue RFIs to media partners under the direction of line manager, collect responses, and facilitate partner communication
Communicating with important SME teams and workstreams across dentsu
Assisting the Strategy Team in responding to priority account and client needs, including new business
Learn and understand the fundamentals of the digital media ecosystem
Learn the hierarchy and basic functions of biddable buying platforms
Develop proficiency in pulling and consolidating reporting data and writing effective insights/commentary

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Associate, Digital & Programmatic Strategy

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