Associate Creative Director Copy
At HyperPointe, the Associate Creative Director, Copy, partners with the Account Supervisor to present creative work to clients, develop key client relationships and build new-business activities from ideating and building out potential campaigns to presenting in finalist presentations..
The Associate Creative Director, Copy is a specialist in copywriting and, working closely with the Creative and Client Service teams, is responsible for generating ideas and concepts for advertising and promotional copy of pharmaceutical or other healthcare industries, ensuring the client’s marketing strategies and objectives are met within specified deadlines. He or she should become a brand product information specialist and appropriately reference written materials for a client’s Medical/Legal/Regulatory (MLR) review board.
While writing copy is the day-to-day focus, understanding and contributing to the visual expression of the ideas is part of the role as well. The right candidate will also have a strong working knowledge of content strategy, visual design, user experience, and digital design with comfort working across platforms – and demonstrate strong conceptual thinking, presentation skills, and a desire to problem-solve.
Make creatively and strategically sound decisions based on market trends, marketing briefs, and client objectives
Participate in internal and client meetings for strategic, innovative, and creative development
Actively communicate with project teams to keep deliverables (websites, print, and digital pieces, etc.) on schedule
Defend strengths of existing concepts while remaining open to input and further exploration
Review all materials for consistency in copy guidelines and all branding elements
Work with art partner to produce creative that communicates the client’s product and overall campaign message
Build a solid client relationship by participating in market research, creative concept development, and strategy
Help solve problems, remove obstacles and set priorities for support team to effectively and efficiently move projects
Turn clinical information and “the science” into an engaging brand story through natural storytelling ability
Maintain and update, as needed, the assigned brand(s) style guide
Self-manage expectations to deliver creative options;
may be assigned to morethan one account
Participate on pitch team to support new business pursuits with creative understanding, leadership and execution
Requirements include (but are not limited to)
A minimum of 10 years as amarketing-agency creative and strategic leader.
Must possess healthcare agency experience with management, supervisory and mentoring skillset
Must have extensive pharmaceutical HCP and Patient writing experience — drug launch know-how is highly valued
Detailed knowledge of pharmaceutical marketing, including disease state and product science, therapeutic industry standards, legal restrictions and competitive markets, product challenges in relation to the overall market, market trends, and marketing briefs
Knowledge and background in working with therapeutic clients
Able to reference and annotate materials within AMA style then validate with Medical Editor partner prior to MLR submissions